This is where Verde Outreach started. Renewable energy moves on project timelines, and the companies that win are the ones in front of developers, EPCs and asset owners at the right stage. We know the signals, the titles and the language, because we run this every day.
Hi Tomas,
The Kern County site is showing a fourth-quarter COD in the ISO filing, and from what the EPC has announced, the two-year O&M term that came with the contract will run out about when the module warranty claims tend to start.
We took over O&M on a 120 MW single-axis tracker site in the Central Valley at the end of the EPC term last year. The first six months were mostly tracker controller faults and vegetation, which we priced in up front rather than as change orders.
Would fifteen minutes be useful before you scope the O&M contract for the site?
[Your name]
Renewables companies win work through the people who have been on the last three projects together: the EPC the developer used at the last financial close, the O&M provider the asset manager inherited with the acquisition, the racking supplier the construction manager trusts. That network is real and it is small, and it means the firm that has not built with you yet is very hard to reach. Most vendors meet developers at RE+ once a year and hope the timing is right.
When renewables companies run outbound themselves it usually means a list of everyone with solar in their title and an email about capabilities, sent with no idea whether the project is in the interconnection queue or at mechanical completion. Developers ignore it because the stage is wrong. Run properly, the email goes to whoever owns the decision at that stage: the development manager before the PPA, the procurement lead between financial close and NTP, the asset manager as COD approaches and the O&M contract is scoped.
Renewable energy is our home industry. The first Verde Outreach campaigns targeted EPCs and developers, and the timing rules we learned there, writing to project stage rather than job title, shaped everything else on this site.
We build the list by project stage. ISO interconnection queues, county conditional use permits, PUC dockets, EIA generator filings, PPA announcements and financial close press tell us which projects exist and where they are. We take the title that owns the decision at that stage, development manager, procurement director, construction manager or asset manager, and exclude any developer, EPC or owner you already work with or are bidding to.
Before writing, our copywriters read the project: the queue position and size in the ISO filing, the offtaker in the PPA announcement, the county permit conditions, the EPC if one is named, the COD date the developer gave the press, and what the same developer did last time. That gives the email one stage-specific fact the reader knows is true and thinks nobody outside the deal has noticed.
Renewables emails fail when they describe capabilities. Ours name the project, its stage and one comparable scope you delivered, with a detail that shows you have been on site: a schedule between NTP and mechanical completion, a commissioning gap, a tracker controller fault. No megawatt totals from your website, no partner logos and no company history. The ask is a short call before the schedule or contract is locked.
We send Tuesday to Thursday mornings in the prospect's time zone, from dedicated domains we warm for three to four weeks, so nothing touches your company's own domain. Timing follows the project calendar: the quarter after financial close for construction scope, the run-up to COD for O&M, year-end for safe-harbour deadlines, and the weeks after RE+ when developers are back at their desks. Follow-ups stop the moment anyone replies.
Replies come to you and to the portal, sorted into interested, not now and out of office. An interested developer or EPC usually asks for a scope conversation or sends an RFP invitation, and often names a second project, so whoever can talk technical detail should answer within a day. We review by stage, technology and ISO every two weeks and shift the list towards where replies come from.
The signal is the COD date in a public filing and the end of the EPC's O&M term, which is exactly when an asset manager is deciding who runs the plant. The proof is one comparable site with the two faults everyone in the industry recognises, priced honestly. It leaves out fleet size, uptime percentages and partner logos, because Tomas has read every one of those.
Development and procurement leads do, when the email is about their project at the stage it is actually at. This is the industry Verde Outreach was built in, and the pattern is consistent: an email that names the project, the queue position or COD date and a comparable scope gets read, and one that opens with a megawatt total does not. We only send the first kind.
We treat every stage date as provisional and check it before each batch: ISO queue updates, county permit conditions, EIA filings and developer press. When a COD moves, the project moves with it in the portal and the copy is rewritten for the new stage. A reply that says the project is delayed is logged with the new date, and the follow-up waits for it.
Yes, but they are different campaigns and we run them separately. Utility-scale is written to ISO filings, PPAs and financial close, and goes to developers, IPPs and EPCs. C&I and community solar are written to state programme deadlines, utility incentive rounds and the property owners or subscribers involved, so the titles, stages and volumes are different. On the call we will ask which you sell into first.