You've got a product and a target list. What you don't have is the time, the domains or the deliverability know-how to run outbound without burning your main domain. We run it as a separate, properly warmed operation and hand you the conversations.
Hi Owen,
The RevOps analyst posting on your careers page asks for someone to rebuild territory assignments and clean up lead routing in HubSpot, and it has been up since early August.
A payments company about your size runs that routing and territory logic through us instead, set up in about three weeks, and their one RevOps hire spends her time on forecasting rather than list hygiene. Not suggesting you skip the hire, but half of that job description might not need one.
Worth fifteen minutes to compare?
[Your name]
Most software companies under a few million in ARR get customers from the founder's network, inbound from content, a marketplace listing and a few conference conversations. Inbound is real but slow, and it delivers the companies that already know the category. The founder can sell, but the founder is also shipping the product and answering the support inbox. Hiring an SDR at this stage usually means a year of ramp and a sequencing tool licence to reach a pipeline that never quite covers the salary.
When a SaaS team runs outbound itself, the pattern is a data export, a sequencing tool and a template about the product's features sent from the company domain. Within two months the domain's reputation drops, customer emails start landing in promotions, and the founder switches it off. Run properly, sending happens on separate warmed domains with low per-inbox volume and daily placement monitoring, and the email is about a signal at the prospect's company, the open RevOps role or the tool they just complained about, not your feature list.
SaaS outbound lives or dies on deliverability. We send from dedicated domains, keep volume per inbox low and monitor placement daily, which is the difference between a 3 percent reply rate and landing in spam.
We build the list from the signal, not from a firmographic export. Job posts for the role your product replaces, stack clues on careers pages, funding rounds and G2 reviews of the incumbent tool tell us who has the problem now. We take the person who owns it, VP Sales or CTO depending on your product, and exclude current customers, active trials and open opportunities in your CRM.
Before writing, our copywriters look at what the company is doing about the problem today: the job description and what it asks for, the tools listed on job posts, product changelogs and public roadmaps, recent funding or expansion news, and reviews of the tool they use now. They also pick the customer story from your site closest to the prospect's size and stack, so the email has one credible comparison.
SaaS emails fail when they list features and ask for a demo. Ours name the signal (the hire, the tool, the funding), say in one sentence what a similar company does with your product instead, and ask for a short call. Under 120 words, no product name in the subject line, no 'platform' and no calendar links in the first email, because buyers read those as a sequence and stop.
We send Tuesday to Thursday in the prospect's time zone and slow down in the last two weeks of December and around US holidays. Every send goes from dedicated domains we warm for three to four weeks, with volume kept low per inbox and placement checked daily, so your product and customer emails are never affected. Follow-ups add a second signal rather than repeating, and stop the moment anyone replies.
Replies come to you and to the portal, sorted into interested, not now and out of office. An interested reply is usually a request for pricing, a demo or a comparison with the tool they use, and your founder or account executive should book it within the day. Every two weeks we review which signals, titles and segments are replying and move the list and the copy towards them.
The signal is a job post, which is public, specific and tells the reader you looked. The proof is one comparable customer with a setup time and a plain description of what changed for them. It leaves out the product name, feature list, integrations and a demo link, so it reads like a person with a point rather than a sequence.
Usually because the domain is showing it. If reply rates have fallen and customer emails are landing in promotions, the sending is the problem, not the list. We run on separate warmed domains with low per-inbox volume and daily placement checks, and our copywriters write each email to a signal rather than a persona. Your tool can keep working inbound leads while we run cold.
Yes, with a brief. Our copywriters take your product docs, the integrations that matter and one or two customer stories, and write in the language of the stack rather than marketing language. Engineering leads reply to emails that name the specific tool or workflow they are dealing with, and delete anything with 'platform' or 'end-to-end' in it. We stay on the right side of that line.
You export current customers, active trials and open opportunities from your CRM before the first send, and we exclude every one of those domains permanently. Before each new batch we check it against an updated export, so a company that signed up last week is never emailed as a prospect. A fresh export once a month is enough to keep it clean.