These terms govern the outbound email service provided by Verde Outreach ("we", "us") to business clients ("you"). Together with the proposal or order we agree with you on a call or by email (the "Order"), they form the whole agreement between us. By paying the setup fee or otherwise starting the service you accept these terms.
We provide a done-for-you cold email service. For each campaign we build a target list of decision makers at companies that match the criteria agreed in the Order, research each company, write short personal emails and follow-ups in your name, register and warm dedicated sending domains and inboxes, send the emails at a volume and pace we judge safe for deliverability, stop the sequence when someone replies, and report every send, open and reply in the client portal and a weekly summary email.
The service does not include handling replies, booking meetings, sales calls or closing business. Replies are delivered to you and what happens next is yours.
We provide the service to businesses only. It is not available to consumers.
Setup begins when the setup fee is paid and we have the information we need from you. Setup normally takes three to four weeks, most of which is domain warm-up, and we use that time to build your list and write your first campaign. First sends go out when the domains are ready. Steady reply flow typically takes around eight weeks from the start of setup.
All timings are estimates. Warm-up, list building and deliverability depend on factors outside our control, including mailbox providers, data availability and your speed in giving us what we need.
The setup fee is $3,000, payable before setup begins. It covers domains, inboxes, warm-up, list building and your first campaign, and is not refundable once work has started.
The service fee is $3,000 per month, billed monthly in advance from the first sending day and payable within 7 days of the invoice. Monthly fees are not refundable, including for any month in which you give notice.
Fees exclude any sales tax or VAT that applies. If an invoice is more than 10 days overdue we may pause sending until it is paid. We may change fees on 30 days' written notice; the new fee applies from your next monthly period after that notice, and you may cancel before then if you do not accept it.
The service runs month to month with no minimum term after setup. Either of us may end it by giving 30 days' written notice by email. We use the notice period to wind sending down cleanly rather than cut sequences off mid-way.
We may end or suspend the service immediately if you do not pay, if you breach the section on lawful use below, or if continuing would in our reasonable judgement harm deliverability, our reputation or a third party.
You agree to give us accurate information about what you sell, who buys it and how you want to be represented; to approve the first campaign and any later angles promptly; to give us your client list and any other companies we must not contact before the first send, and keep it updated; to read and act on replies promptly; to keep your portal login private; and to tell us straight away if you receive a complaint about an email sent in your name.
If you do not respond to interested replies, the campaign will not produce results, and that is not a failure of the service.
You confirm that every claim we are asked to make about your business and its products or services is true and can be substantiated; that any list or data you give us was collected lawfully and may be used for business-to-business email; and that your use of the service and of the leads it produces will comply with the laws that apply to you, including anti-spam, data protection, consumer protection and any rules of your profession or industry.
You will not use the service to market to consumers, to promote anything illegal, deceptive or harmful, or to send content that is defamatory, discriminatory or infringes anyone's rights. We may decline, edit or pause any copy or campaign that in our reasonable view breaches this section or would damage deliverability, and we will tell you why.
We send from dedicated domains and inboxes registered for you, never from your own domain. We comply with the CAN-SPAM Act and honour every opt-out request across everything we run. We manage sending volume, warm-up and pacing at our discretion to protect inbox placement, which may mean sending fewer emails than planned in a given week.
We do not guarantee any number of replies, meetings, opportunities, customers or revenue, or any particular reply rate, open rate, deliverability or inbox placement. Results depend on your offer, your market, the timing, mailbox providers and how you handle the replies, none of which we control. Any figures on our website, in proposals or in conversations are illustrative unless the Order expressly states otherwise, and nothing in this agreement is a promise of outcomes.
The sending domains, inboxes, target lists and email copy we create for you belong to you. When the service ends we transfer them to you at no charge within 30 days of the end date, after which you are responsible for domain renewals, inbox subscriptions and any other running costs. Until transfer they are held in our accounts so that we can run the service.
Our methods, processes, software, portal, templates and know-how remain ours. During the service you have a non-exclusive, non-transferable right to use the portal to see your own campaign data. We may use anonymised, aggregated data about campaign performance to improve the service. We will not name you as a client publicly without your permission.
Each of us will keep the other's non-public business information confidential, use it only for this agreement, and share it only with people and providers who need it and are bound by similar obligations. This does not cover information that is public, already known, independently developed, or required to be disclosed by law. It continues for three years after the service ends.
For lists you give us and for prospect data we process on your behalf, you are the controller and we act as your processor, on your instructions and only for the purposes of this agreement. We use sub-processors for email sending, contact data, hosting, workflow and drafting tools, and payments, and we will provide a list and a data processing agreement on request. Our privacy policy at verdeoutreach.com/privacy explains how we handle personal information, including opt-outs from recipients, and forms part of these terms.
To the fullest extent the law allows, neither of us is liable to the other for indirect or consequential loss, or for loss of profit, revenue, business, goodwill or data, however arising. Our total liability to you under or in connection with this agreement, whether in contract, tort or otherwise, is limited to the fees you paid us in the three months before the event giving rise to the claim.
Nothing in these terms excludes or limits liability for fraud, for death or personal injury caused by negligence, or for anything else that cannot lawfully be excluded.
You will indemnify us against any claim, loss, fine or cost (including reasonable legal fees) arising from the content or claims you ask us to send, the data you give us, your products or services, or your use of the leads and replies the service produces.
We may update these terms by giving you 30 days' notice by email. If you continue to use the service after that period you accept the updated terms; if you do not accept them you may cancel before they take effect and the previous terms apply until then. The current version is always at verdeoutreach.com/terms with the date at the top.
These terms and the Order are the entire agreement between us and replace any earlier discussions. If a court finds part of them unenforceable, the rest stands. Neither of us is liable for delay caused by events outside our reasonable control. You may not assign this agreement without our written consent; we may assign it to a successor to our business. Notices are given by email to the addresses each of us uses for the service and are treated as received the next business day.
These terms are governed by the laws of the State of Wyoming, United States, without regard to conflict of law rules, and the state and federal courts located in Wyoming have exclusive jurisdiction over any dispute, except that either of us may seek an injunction in any court to protect confidential information or intellectual property.
Questions about these terms can be sent through the contact form on this website or by replying to any email from us.