Home of The Masters annual golf tournament, Augusta is a shining jewel in the South. Augusta is a part of Richmond County, GA, and has a consolidated city/county government. Over the five years that we operated in the area, Augusta/Richmond County residents became “masters” at recycling! VERDE started working with the City in 2013 as Recycling Perks offering the Recycling Perks reward incentive program to curbside recycling residents.
We responded to a need for education and outreach, and we succeeded in helping the City/County reach its goal of increasing recycling participation. During this time, recycling more than doubled and residents showed that they were ready to take on the challenge of recycling. We developed a robust outreach and education program that was centered around attendance at local events, Give Back Campaigns, and neighborhood programs. They are a shining example of what happens when recycling is new to a city and its residents and involves a complete, effective strategy for affecting long-term, sustainable change.